More from the blog
Who’s gonna fill their shoes?
They don't make country music like they used to. That racket the new country radio stations are playing? I don't know what it is, but it isn't country. I'm not sure most of it is even music. I'm grumping like an 80-year-old woman with a pipe and a rocking chair, babbling about the old days. But what happened to creative lyrics that told a real story? When did artists let go of the art of making music? George Jones sang about it in Who's gonna fill their shoes? … Read More --
If Cows Really Were Purple
The idea of a purple cow was made popular by Seth Godin in his book Purple Cow about marketing. As most things garnished with a Seth Godin stamp, the concept is brilliant. Here's an excerpt from the Fast Company article that launched the book: The world is full of boring stuff -- brown cows -- which is why so few people pay attention. Remarkable marketing [purple cow] is the art of building things worth noticing right into your product or service. Not just slapping … Read More --
When Dreams Look Like Cow Pies and Calving Season
Don't dream your life; live your dream. When I was a girl lying in bed waiting for sleep to claim me, I daydreamed. I made up these elaborate mind movies, and they were all about one thing: cattle ranching. Until I was pushing through high school, my biggest dream was to raise cattle. After dabbling in different directions for a few years, that dream returned in full force. And now my dream is coming true. Did I just type that? My dream is coming true? It … Read More --
IOU: A Homemade Christmas
A cedar tree cut from the pasture. Flannel shirts. Blizzards. Overflow of food - gravy! Piling into a mid-70s Ford pick-up to tackle the backroads to grandma's house. Reading about the birth of Jesus on Christmas Eve. Feeding calves. Homemade gifts. Those are my Christmas memories. Humble, perhaps, but rich beyond any dollar amount. Now I hear stories about how some woman punched somebody else to get an Elmo doll, sparkly doo-dad or whatever fad is happening that … Read More --
5 Lessons from the Unpopular
I just finished The Power of Unpopular: A guide to building your brand for the audience who will love you (and why no one else matters) by Erika Napoletano of Redhead Writing. At first glance, this book looks like it has a fat lot of nothing to do with cattle ranching, but I’ve pulled out a few quotes we can apply to our bovine-related lives. It’s impossible to get everything done on one’s own, and the sooner you acknowledge that you need a team to get you from … Read More --
