If Cows Really Were Purple

The idea of a purple cow was made popular by Seth Godin in his book Purple Cow about marketing. As most things garnished with a Seth Godin stamp, the concept is brilliant.

Here’s an excerpt from the Fast Company article that launched the book:

The world is full of boring stuff — brown cows — which is why so few people pay attention. Remarkable marketing [purple cow] is the art of building things worth noticing right into your product or service. Not just slapping on the marketing function as a last-minute add-on, but also understanding from the outset that if your offering itself isn’t remarkable, then it’s invisible — no matter how much you spend on well-crafted advertising.

Of course Seth is talking about figurative purple cows, but what if cows really were purple?

If they were, I wouldn’t have had to be two feet from this calf to see him.
Baby calf bedded down in wheat stubble

And I wouldn’t have any trouble spotting him when I moved a few paces south. (Where the heck did he go? It’s like he pulled an invisible cloak over his head.)
Hidden calf in wheat stubble

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