Love is rarely enough. Loving something and having a passion for something doesn’t mean it’s going to work.
I read this post last week by Doug Ferguson about how young people who want to get into the cattle ranching business need to have a plan. The only advice young people like myself who have such a dream should be following.
Loving cattle ranching isn’t enough to be successful at it. Breaking even every single year isn’t enough to be successful either. Sooner or later, something will wipe you out and all those years of breaking even will leave you nothing to fall back on.
This is a business. As Doug said, “It amazes me every year, how people will get into the cattle biz without a plan, or even without the thought of making a profit. No other industry in the world would try that.”
You need to have a plan to go with love. Success has a much better chance of happening with that combination.