The idea of a purple cow was made popular by Seth Godin in his book Purple Cow about marketing. As most things garnished with a Seth Godin stamp, the concept is brilliant.
Here’s an excerpt from the Fast Company article that launched the book:
The world is full of boring stuff — brown cows — which is why so few people pay attention. Remarkable marketing [purple cow] is the art of building things worth noticing right into your product or service. Not just slapping on the marketing function as a last-minute add-on, but also understanding from the outset that if your offering itself isn’t remarkable, then it’s invisible — no matter how much you spend on well-crafted advertising.
Of course Seth is talking about figurative purple cows, but what if cows really were purple?